Pakistan's retail banking sector. One room.
Real conversations.
Chief Guest
Zafar Masud
President & CEO, BOP
Closing Remarks
Atif Bajwa
President & CEO, Bank Alfalah
SESSION 1
WINNING CUSTOMERS 2026–2030
Keynote Speaker
Jim Brown
Non-Exec Chairman, Secure Trust Bank
Jim Brown is an experienced banking professional from New Zealand with extensive executive and board-level expertise across international financial services. He currently serves as Chair of Secure Trust Bank Plc, a UK-listed specialist bank, and as a Non-Executive Director of Just Group Plc, a UK-listed insurance company. Jim also advises and invests in several fintech businesses across Europe and Asia.
Panel Discussion
Moderator
Atif Salim Malik
COO, JS Bank
Panelists
Muhammad Nassir Salim
President & CEO, HBL
Panelists
Basir Shamsie
President & CEO, JS Bank
Panelists
Saadya Riaz
Head Wealth & Retail Banking, Standard Chartered Bank
Panelists
Amir Khan
President & CEO, HBL Microfinance Bank
Panelists
Muhammad Ali Gulfaraz
CEO, Dubai Islamic Bank
Panelists
Maha Shahzad
Founder, BusCaro
Presentations
Najeeb Agrawalla
CEO, 1LINK
Change is Inevitable:
Interoperationability is the only sustainable response
Abu Abdullah Ashar Naeem
Co-founder & CEO, wAI Industries
The AI Paradox:
Why Revenue Generation Outperforms Cost Reduction in Emerging Markets
SESSION 2
DIGITAL SOLUTIONS & AI IN RETAIL BANKING
Keynote Speaker
Xi Liang
Head ofAI, Mashreq Bank
Xi Liang is a globally recognized AI executive and thought leader with decades of experience spanning banking, technology, consulting, retail, and healthcare. She currently serves as Head of Artificial Intelligence at Mashreq Bank, where she leads enterprise-wide AI strategy, drives large-scale innovation, and oversees the deployment of next-generation, production-grade AI solutions across the organization.
Reset 2.0 builds on the first edition with expanded programming, a dedicated Reset Radio launch, and Pakistan’s first retail banking customer video — real customers, real branches, real conversation.